The number of shoppers online is currently higher than at any other time in history. According to a recent survey, 70% of shoppers are currently shopping through multiple eCommerce sites. E-commerce and Retail brands have now started switching to headless commerce to stay on top of shoppers’ changing habits. The platform provides numerous advantages over traditional E-commerce software platforms. As a result, more sellers are looking to capitalize on this trend by creating a headless commerce site.
If you have never come across the term before, you might be thinking, what is headless commerce? Well, here is everything you need to know.
A headless commerce site is a website that uses only the front-end code, or client-side, and decouples it from the back-end or server-side. This approach allows businesses to implement an eCommerce functionality on any website or app.
Benefits of Headless Ecommerce
There are many benefits to using a headless commerce system. The first is that you can easily integrate your eCommerce platform with any content management system (CMS). This makes it easier to customize your site to fit your brand’s needs. Headless commerce platforms are also more flexible and scalable than traditional eCommerce software. This critical feature allows businesses to quickly adjust their systems as their needs change or grow.
If you are considering a headless commerce platform for your online business, here are 7 tips to help you get started:
1. Research and Select the Right Ecommerce Platform for Your Needs
There are many different headless commerce platforms available currently. The best platform to use for your business will depend on your specific needs and goals. Look for a highly customizable platform that easily integrates with your CMS of choice as a rule of thumb. This can be extremely helpful in making sure that your site properly reflects your brand and meets the needs of your shoppers.
2. Decide How You Want To Manage Product Data
With a headless commerce platform, you can manage product information and updates directly on your CMS, not necessarily on the e-commerce platform. This can make it important to choose a CMS that is easy to use and lets you quickly update your product information as needed.
3. Create a Content Strategy for Your Site
When creating or updating your eCommerce site, it is important to think about how your site’s various pieces of content will fit together. Consider things like navigation, search functionality, and how to best promote your products. Failure to consider these elements can result in a difficult site for shoppers to use, leading to lost sales.
4. Make Sure That Your Site Is Responsive and Mobile-Friendly
It is essential to ensure that your eCommerce platform is optimized for the various devices that shoppers use to browse and buy goods online. This means adapting your design and functionality for desktop, mobile, and other devices.
5. Implement Proper Security Measures
When handling payments and other sensitive information, it is important to ensure that your site is secure. This means ensuring that your platform and CMS are both properly configured. Ensure to implement all of the necessary security measures. You can consult with your eCommerce platform provider or a qualified security expert to confirm that your site is as secure as possible
6. Test, Test, Test
Before launching your headless commerce site, thoroughly test it to ensure it functions. This includes testing the checkout process, payment methods, and shipping options. Test on various devices and browsers to ensure that your site is accessible to as many shoppers as possible.
7. Promote Your Site
Once your site is up and running, it is important to promote it to ensure that shoppers know it. You can do this through various digital marketing channels, such as search engine optimization and social media marketing. You can also use traditional marketing channels, such as print or television ads, if you feel that they would be appropriate for your business.
8. Monitor and Analyze Your Site’s Performance
After launching your site, it is important to monitor its performance to ensure that it is meeting your expectations. This includes tracking things like sales, traffic, and conversion rates. Regularly review your analytics data to identify areas where your site could be improved. Doing so can help you ensure that your headless commerce site is successful and helps you reach your business goals.
9. Get Help When Needed
Building a headless commerce site can be done with minimal assistance from a technical expert. But there may come when you need to bring in outside help. This can include anything from design and development assistance to help with marketing and promoting your site. Consult with a qualified digital agency to get the help you need to build a successful headless commerce site.
The Bottom Line
Building a headless commerce site may seem to be challenging at first. But it is important to ensure that your site is optimized for today’s digital shoppers. Consider many things when creating your eCommerce site with such a wide variety of devices and platforms to choose from. The above tips can help you build an effective and successful headless commerce site that helps boost sales and meet your business goals.